Privacy Policy

Effective Date: 15 March 2024

1. Introduction

Elegantae ("we", "us", or "our") is committed to protecting your personal data and respecting your privacy. This policy outlines how we collect, use, and share your information when you interact with our services, in compliance with UK data protection laws.

2. Information We Collect

We may collect and process the following types of personal data:

  • Identity Data: Name, date of birth, and gender.

  • Contact Data: Billing address, delivery address, email address, and telephone numbers.

  • Account Data: Username, password, and other identifiers.

  • Transaction Data: Details of products and services you have purchased from us.

  • Technical Data: IP address, browser type, and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.

  • Usage Data: Information about how you use our website, products, and services.

  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Use Your Information

We use your personal data to:

  • Provide and manage your access to our website and services.

  • Process and deliver your orders.

  • Manage payments, fees, and charges.

  • Collect and recover money owed to us.

  • Manage our relationship with you.

  • Enable you to participate in promotions, competitions, and surveys.

  • Administer and protect our business and website.

  • Deliver relevant website content and advertisements to you.

  • Use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.

  • Make suggestions and recommendations to you about goods or services that may be of interest to you.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Performance of a contract: To fulfill our obligations under a contract with you.

  • Consent: Where you have given clear consent for us to process your personal data for a specific purpose.

  • Legal obligation: To comply with legal or regulatory obligations.

  • Legitimate interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

5. Sharing Your Information

We may share your personal data with:

  • Service Providers: Third parties who provide services on our behalf, such as payment processing, order fulfillment, and marketing.

  • Professional Advisers: Including lawyers, bankers, auditors, and insurers.

  • Regulators and Authorities: Who require reporting of processing activities in certain circumstances.

  • Third Parties: To whom we may choose to sell, transfer, or merge parts of our business or assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

6. International Transfers

If we transfer your personal data outside the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.

  • Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

9. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including:

  • The right to access your personal data.

  • The right to correct your personal data.

  • The right to erase your personal data.

  • The right to object to processing of your personal data.

  • The right to request restriction of processing your personal data.

  • The right to request transfer of your personal data.

  • The right to withdraw consent.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies.

11. Contact Us

For any questions about this privacy policy or to exercise your rights, please contact us at:

Elegantae Data Protection Officer
Email: privacy@elegantae.co.uk
Address: 123 Fashion Street, London, UK